SPORTS
IBM Turns Tennis Into An AI Operating Demo
IBM is using the U.S. Open as a showcase for enterprise AI in live operations. Its systems support the tournament's digital platforms, fan app, content workflows and security, while one serve-analysis feature processes millions of data points per match and more than a billion during the event.
Sports works as a useful stress test because demand spikes, attention is global and failure is visible. IBM's case turns AI from a back-office promise into an operating layer for a temporary, high-pressure business. For founders, it also signals where sports-tech infrastructure may get pulled into enterprise budgets.
Source: Entrepreneur · September 11, 2026