Sproos! reaches 3.9 million dollars in revenue by letting super fans steer the product line
Sproos!, a bath brand for renters co-founded by Benjamin Fix and Greg Reinecker, earned 3.9 million dollars in revenue in 2025 and expects to pass 10 million dollars in 2026. It launched in November 2022 with about 250,000 dollars raised from friends and professional contacts. It now has roughly 35,000 active subscribers to its shower filter cartridges, and monthly churn is below 3 percent.
At Sproos!, the key inputs came from customers rather than industry insiders. Super fans met at round tables four times a year and shaped the filtration product over about two years. Those talks also produced the subscription model that Benjamin Fix calls the jackpot. The same community named HomeGoods as a favorite store, and that led to the brand's HomeGoods placement.
Source: Entrepreneur · October 14, 2026