An Elizabeth Holmes Film Cameo Lifted One Jerky Flavor's Website Sales 345 Percent
A cameo in the documentary You Can See Everything lifted website sales of Think Jerky's honey sriracha flavor 345 percent within two weeks of October 16, 2026, while Amazon sales rose 92 percent. The film, featuring Theranos founder Elizabeth Holmes, ends with Holmes eating the product. Ricky Hirsch, who founded the company in 2015, never raised money, has four employees and values the publicity in the millions of dollars.
The response at Think Jerky runs in many directions: lookalike contests, an egg dish at a San Diego festival, a soft rebrand, a Thanksgiving turkey stick and possible outside capital. Founder Ricky Hirsch concedes the name and logo may be forgotten in five years. A company that never raised money is now moving at the pace of a meme, and the only endpoint named is a new level.
Source: Entrepreneur · November 6, 2026