A bakery facing bankruptcy sold a year of cakes in one Black Friday
A cake business close to bankruptcy raised nearly sixteen thousand euros on Black Friday by selling prepaid cake credits, a marketing consultant wrote in Entrepreneur in November 2026. The owner's ten-year-old daughter handwrote thank-you letters to existing customers. The letters offered credits that sold for two hundred seventy-one cakes, at an average of almost sixty euros each, redeemable at any time over the next twelve months.
The cash came in during one shopping weekend, but the obligation stayed on the books. Every credit is a cake the business still owes, to be baked with ingredients and working hours spread across the following twelve months. Meanwhile the money went to the bills and taxes that had been piling up. The rescue bought breathing room by pre-spending the kitchen's own future output.
Source: Entrepreneur · November 10, 2026