Exit strategy: what selling the company to your employees really demands
In our view, an employee stock ownership plan deserves a place on an owner's list of exit routes, but it is a federally regulated retirement plan first.
In this desk's reading, any serious exit strategy for a company worth tens of millions of dollars should consider selling the business to employees alongside the strategic acquirer and the private equity fund. That is not because the employee route is easier. In our view, it is, if anything, harder. An employee stock ownership plan is a federally regulated retirement plan with its own rulebook, and we think the owners best placed to use it are the ones who began preparing well before they wanted out. The readiness data suggests that group is small. It also suggests that the biggest constraint on any exit, whether employees buy or someone else does, sits inside the owner's own company and calendar.
The readiness gap comes first
Before comparing buyers, look at the seller. The Exit Planning Institute's 2023 National State of Owner Readiness Survey found that only 32% of owners have a documented exit plan. The same survey found that only 22% have aligned their personal, business and financial goals, and that 78% have no transition team. It also reports that 48% of millennial owners plan to exit within five years. In our reading, that means a younger group of sellers is arriving with short timelines and little room for slow preparation.
In the desk's view, those numbers matter even more for an employee sale than for other routes. In our reading, the federal rules described below suggest that a sale to an employee plan puts much of the design work on the seller's side of the table, from the plan itself to the advisors who build it. If an owner has no transition team, which the Exit Planning Institute data says is the case for 78% of them, the employee route starts from behind. Treat that as a reason to start sooner, not to drop the idea.
Know who the buyer actually is
The IRS defines an ESOP as a qualified defined contribution plan under IRC section 401(a), set up either as a stock bonus plan or as a combined stock bonus and money purchase plan. Under the same IRS guidance, the plan has to be designed to invest mainly in qualifying employer securities as defined in section 4975(e)(8) of the Code, and it has to meet other requirements in the Code and regulations.
In our reading, that suggests the buyer in this exit is a retirement plan for your workforce, one whose main asset is your company's stock. That changes the questions an owner should ask. The question is no longer only what a buyer will pay. It is whether the structure you leave behind will hold up as a retirement vehicle for the people who stay after you go.
It also means more than one regulator. The IRS says it shares jurisdiction over some ESOP features with the Department of Labor. Our sources do not describe trustee duties in detail, and we will not guess at them. What the sources do show is that two federal agencies have a say in how this kind of exit works. Any advisor who presents the employee route as simple should be able to explain where each agency's role begins and ends.
The fine print in the federal file
Our sources do not put a number on any tax benefit of an employee sale, so we do not either. What they do contain is a specific rule that owners of S corporations should raise early. The IRS states that an S corporation owned by an ESOP may not deduct the retirement plan contributions it makes for the plan's participants. In our reading, any tax argument your advisors make for this route should be tested against that rule and against your company's current tax status before it shapes your decision.
The IRS file also points to how shares eventually turn into cash for employees. The agency directs readers to Notice 2011-19, which sets out when employer securities held by an ESOP are considered readily tradeable. A technical assistance response from November 2009 found that plan terms distributing stock that must be resold immediately are consistent with IRC section 409(h). The desk would want to know what those mechanics mean for the company's cash needs in the years after the sale. The sources do not answer that, and that is exactly why the question belongs on your list.
Other entries show how technical the plan documents become. Two IRS responses from 2010 address plan terms that move employer securities into and out of participant accounts on a mandatory basis, in one case to prevent a nonallocation year as defined in IRC section 409(p)(3). A December 2009 response covers when section 409(p) amendments must be made and what they must contain. Another 2009 response deals with plan language defining a qualified participant under section 401(a)(28)(B)(iii). The IRS page does not explain these terms in plain English, and we will not fill the gap with outside material. Your counsel should.
The rules also change. In Notice 2013-17, the IRS gave relief for certain ESOP amendments that removed a distribution option so the plan could meet new diversification requirements. The IRS has also held a phone forum on determination letter issues for ESOPs. As we read it, an ESOP is not a document you sign once and file away. It is a plan that will need upkeep as the rules change, and that cost should be counted when comparing it with a one-time sale.
A company that runs without its founder
None of the rules above matter if the business stops working when the owner leaves. An Entrepreneur column by a CEO who works in franchising argues that growth exposes how much of a company still runs on what the founder personally knows. One of the author's most revealing questions for an operator, the column says, concerns neither revenue nor how customers are won. It is about what happens at the company when the owner cannot be reached. If routine decisions stall, the column argues, the company may have demand and talent, but it is not yet a business that can run without the person who built it.
The column describes a company growing from ten employees to 30 and from one market to three, at which point the owner can no longer keep track of everything. Its argument is that writing more procedures does not solve the problem. People need to know the outcome they are aiming for, the limits of their authority, and when to escalate.
In our reading, this is the part of an employee exit owners are most likely to underrate. We expect that with an employee plan, many of the people making decisions after you leave would already be on the payroll. Whether they can make those decisions well is something you can test now, well before closing. The column's practical step is to list the decisions that come up every week, assign an owner to each, and spell out what information that person needs and when to escalate.
What to do with this
Start with the written plan. According to the Exit Planning Institute, only 32% of owners have one, so writing yours down already puts you ahead of most peers. Make sure it states the personal, financial and business goals the exit has to meet. Without those, you cannot judge whether an employee sale is the right fit or just a sentimental choice.
Next, build the team before you pick a route. For the employee option, that team needs advisors who know ESOPs under both IRS and Department of Labor oversight. Bring them specific questions from the federal file rather than general ones. Ask how your corporate tax status interacts with the deduction rule for S corporations. Ask how distributions and resale obligations will be designed, and what they mean for company cash after you leave. Ask how the plan will be tested against the nonallocation rules, and who will maintain the documents as the diversification and other requirements change.
Then ask for the things our sources cannot supply: how the deal would be financed, how long it would take from first meeting to closing, and how the after-tax proceeds compare with a strategic or private equity offer. Ask for those answers in writing and with numbers. A claim that the employee route pays less upfront but makes up for it in taxes or culture may turn out to be true for your company. You should see that it is true before you rely on it.
Finally, run the founder-absence test this quarter. Take two weeks away from day-to-day decisions and record what stalls. In our view, every decision that waited for you points to work that has to be done before any buyer, and especially your own employees, can take over. We think that work is likely to raise the value of the business under any exit route. It can also turn the employee option from a hope into something you can actually choose.
Sources
- Exit Planning Institute: State of Owner Readiness research, Exit Planning Institute
- Employee Stock Ownership Plans (ESOPs), IRS
- How to build a service business that doesn't depend on its founder, Entrepreneur